I know local demographics is involved. City Data shows median income at just shy of $50k, with a population between Arnold and New Kensington of around 18k people. For the zip code, the population is about 38k people, similar income, but I'm more concerned about Arnold/ New Ken specific numbers because the carwash borders both.
My wife has been starting to come on board with the idea. We have had issues with her being able to work because of childcare issues. With her on board for just the wash, I think that it would give her a better feeling of accomplishment and more positivity in general. Additionally, with her willingness to help, and this being, literally, right outside my back gate, I think that adds a lot of personal benefit outside of the business aspect. She's a home maker now so she'd be able to help with small things like daily maintenance, and the time consuming task of being there a few days to monitor and give instructions on process changes and rollouts, like CryptoPay.
I understand I'm not going to have bright green profit right off the bat, if ever. My concern is ensuring that it's able to operate at black to dark green and cover itself until I'm able to secure funds for improvements.
This is a Streetview picture of the nearest self service that is exclusively car wash. It's 4 miles away, about ten minutes, but you have to cross a bridge to get to it and Pittsburghers don't like crossing bridges. I don't think that I would get regular customers from there, but expect possible customers that should be coming here stopping there during their commute. I'll go there tomorrow to check on their setup, wash times, prices. I know their automatics were from $5 to $9 packages.
Speaking of wash times, I'm not an avid cleaning specialist myself outside of work. I remember going to wash my Equinox and having to run two cycles to finish the wash. So if there are others having that same issue, I think that increasing wash time while increasing the price would reduce complaints.
Regarding the philanthropy, I understand needing to focus on fixing the current business first without getting sidetracked. Assuming that proper management can get this comfortably running green, then we will examine that aspect when we know how much loss per car we can absorb throughout the year without damaging anything else. I don't even look at it as philanthropy, but more along the line of alternative
marketing.
Andrew Carnegie has been one of my idols for years. He came to this country with nothing and built himself to have a national impact. His life concept was split into thirds, gaining as much
education in the first, amassing as much money in the second, and giving it away to noble causes in the third. I don't believe those have to be exclusive anymore, and one might question if he might have had more of an impact and more positive legacy if he had done them together.
Again, thanks to each of you for your advice and knowledge. I know if I do and can go forward with this, I'm definitely going to need it. And please don't feel slighted if I still go forward. One of my dad's friends asked him why I ask his advice when I go my own way anyhow, and my dad replied it's not about taking the advice, but that he thought to ask first.