3 months ago I attended the WCA Roadshow in Anaheim, California. Josh Taylor, CMO with OptSpot delivered a motivating presentation on "Compelling Communication for Better Results". He handed out free copies of the book "Building a Story Brand" by Donald Miller. I eagerly read the book and it helped me simplify & improve my
marketing. Basically, what do my customers want and how can my car wash help them. It's already helped me improve my advertising on Google & Yelp!