“…if sales warrant it…”
Good advice because of the math.
Generally speaking, one in-bay requires 1,800 washes to cover labor burden for one part-time employee and 3,600 washes for one full-time person.
If site is producing 12,000 washes, it would need to produce 13,800 with part-time and 15,800 with full-time or profit would decrease.
If attendant’s presence increases volume from 12,000 to 18,000 and average sales from $8.50 to $10.00, it would add $35,000 to NOI.
$35,000 increase in NOI would increase business-only value by roughly $100,000.
So, $23,000 plus investment can make financial sense if labor is maximally productive.
However, it takes more than warm body to increase sales by 6,000 cars (50 percent increase) and $1.50 increase in average sales.
Nice looking six foot blonds on site 40 hours might work but this isn’t practical.
So, what actions will attendant take that would lead to increase in attraction rate,
loyalty rate and/or average sales?
Like adding detail to self-service wash, this is when most operators fall down.
For example, I’ve seen several c-store and gas operations attempt to add labor to in-bay to bolster customer service and increase financial performance.
Each attempt failed because the attendants were simply not productive enough.
So, if the attendant isn’t going to be consistently involved with income generating activities, I would focus on maximizing the use of technology and
marketing techniques.