All Options Considered
A few thoughts:
Not knowing anything about your community (
demographics, site quality, marketplace, climate, Location, surrounding areas, etc), its difficult
to analyze things other than in generalities.
Yes, you would definitely benefit from upgrading to a conveyorized wash. Inbay operations are losing out to express tunnels all the time now, simply because they offer the convenience of time savings and the flexibility of enjoying peak capacities that inbay automatics find unattainable. Hence, done properly, you wind up owning the automatic market.
If you have room enough for a longer building, it makes sense. Almost every short tunnel operator, in hindsight would like more building... because building length enables you to wash a cleaner vehicle... and dry it much better. The big mistake that new operators make is building the tunnel to fit the equipment package; a huge misconception. Upfront, I compliment equipment suppliers who avoid doing this, but most will downsize a building in order to maximize their equipment installation... and use most of the budget for their stuff. And sadly, they still shoehorn it into a too-small building. If you have the room, build long, if possible. That enables you to achieve a lower operating cost and provide your customer a cleaner, drier vehicle.
Again, depending on where the other competition is located, you may wind up reassessing your
marketing strategy to fit the new playing field. If you've been competing with yourself, developing an overall strategy for all of your properties makes good sense because the entry of a new much quicker automatic carwash will definitely change things.
I also suggest that you seriously consider a flex-serve operation because it provides the needed footprint to optimize your investment and gain a significant competitive advantage. Translation: YOU'LL MAKE MORE MONEY!!!