Waxman
Super Moderator
For those of you performing 'express wax' or 'express polish', what method of application are you using and why? Thanks!
I agree with this. Most chemical companies have a "express" wax that applies easily, dries almost instantly, and wipes clean with one pass. Many customers will want hand applied and hand removed service. With this kind of "express" wax this is easy to do. I have many customers that further the experience for the customer by marketing and using all microfiber, all microfiber applicators and microfiber towels.You may be missing an opportunity by not offering an easy on and off hand applied and removed spray wax in addition to machine polishing. There are several easy on and off hand waxes out on the market that do a really good job of not only polishing but cleaning off things like road tar. These usually can be applied and removed by hand within 15 minutes and can be applied to a wet vehicle which saves the step of drying before applying. You could charge in the $15 to $20 range. This would give your customers the opportunity to choose between the two. Some customers do not like the idea of someone using any type of machine on their vehicle so from my experience the two services complement each other and give you a much broader customer base that might be interested in these services.
I may not have experessed myself correctly. I know the differences, I have been detailing cars for over 20 years and in car wash business for 17. I was just asking if the people who offer the spray wax also offered the others. I currently offer "waxes" in my wash process, express handwax and full exterior detailing (compounding, polishing, waxing, sealants etc.) I usually like to Keep things a s simple as possible, I have some customers who have trouble seeing the difference in what I offer now! LOL! Just trying to see if I would have a market for this. I could see its value if you didn't offer anything else but to add it to what I offer is it worth it?There is a major difference between the products applied in the wash process and those applied by hand after the wash. Number one is that most hand applied waxes last much longer than anything that can be applied in the wash. Number two is that hand applied waxes normally clean some of the things that wash products can't like road tar. Number three is the additional polishing of the surface done by the friction created by machine or hand.
Most of the new "super sealants" on the market today give longer lasting protection than clear coat protectants or true polishes but not as durable or as shiny as hand or express waxes.
As far as choices go, most customers can easily perceive the difference between products applied in the wash as opposed to express or hand waxes. Perhaps a simple explanation to your customers is that products applied in the wash help maintain the finish in between hand or express waxes.