Many of you may know that I'm a new guy to carwashing but have been detailing since 1985 and have owned a free-standing detail shop since 1996.
My carwash is doing decently; steadily trending slightly
up overall since opening, despite the economy and weather challenges.
Detail sales are good and
net is better than ever since I reorganized as a corporation, raised my detail pricing, added a carwash and began express detail.
I keep an email list of customers. I should do a facebook page for my business but haven't yet.
I have been promoting express detail as well as a Senior Citizens Day each week to discount the wash for older folks.
I stay in the game by
marketing and doing what the best carwashes do; keep stuff clean and fully functional.
I always look toward the next thing; Shurvend 51, another vac, a petwash.
Most of all, I stay positive and give alot of myself to customers in every interaction I have with them. In short, I create customers for life by airing up low tires, pointing out potentially hazardous equipment on vehicles, giving a hand wash to an elderly, sick or handicapped customer and really 'going for it' whenever a situation to do so presents itself (which seems like every day).
I'm like Michael J. Fox; an eternal optimist.