Looking for reasons to wash cars

[Bubbles Galore]

I am getting ready to send a letter out to the local chamber of commerce and just want to get some ideas on what type of things you would include in such a letter. If you were going to send out your own letter, what are three points you would touch on?

I am in Michigan, so weather is definitely a factor. My overall intent is to get some token sales from local businesses. We supply tokens to a wrecker service, an ambulance company, and our local post office.

Anyone have any ideas?

 

[Waxman]

Touch on all your positive aspects of the wash itself:

1. convenience.
2. high-quality; hot water, rich soaps and waxes, hi-pressure.
3. well-lit for night-time use.

Touch on reasons washing makes sense:

1. clean vehicles are safer.
2. washing helps hold value; the longer a vehicle lasts, the more money is saved.
3. pro carwashes properly dispose of carwash water.

 

[MEP001]

You might say "The more often you wash your car, the less time and money it takes each time."

 

[Bubbles Galore]

Thanks for the input. Once I get the letter wrote up, I will post it here for some proofreading

 

[Bubbles Galore]

Bubbles Galore Car Wash would like to announce its business-to-business end of year token sale.

Top 5 reasons for making Bubbles Galore Car Wash your home for Car Washing:

1. Convenience: We are located just north of Court St. on the east
side of Irish Rd. Only minutes away from M-15 and I-69.
2. Quality: We are always working to make sure that we give the
highest quality wash every time. We use industry leading chemicals and
our water is always a perfect 120 degrees.
3. Cost-Effective: At only $1.50 to start, our wash offers the
quickest and most budget friendly alternative to car washing in the
Davison area.
4. Cross-Marketing: We are always looking for ways to partner up
with local businesses. Have an idea? Contact us as soon as possible.
5. Locally Owned & Operated: We are not absentee owners. We take
pride in owning a business in the town that we live. We support local
businesses because we understand the value of a locally owned and
operated business.

This time of year, it is essential to keep your fleet vehicles clean. A
properly washed vehicle will retain its value more than a vehicle
that is not regularly washed. A clean vehicle also exhibits a neat and
orderly appearance that reflects back on your business. That's where we
come in.

Now, down to business:

We offer rolls of tokens (25) to local businesses for only $30.00 per
roll. At that price, you are getting FIVE carwashes for FREE!!

In addition, if you refer a business that purchases tokens from us, we
will give you $5 off your next purchase! This is an awesome savings you
don't want to miss out on. You could get $37.50 worth of carwashes for
only $25!!

We look forward to doing business with all of you and wish everyone a
Happy Holiday.

Sincerely,

John & Jessica Good
1098 N. Irish Rd.
Davison, MI 48423
810-658-7949
810-845-1871(cell)
bubblesgalore@charter.net
www.bubblesgalorecarwash.com

 

[whitescout]

In this section ,

"This time of year, it is essential to keep your fleet vehicles clean. A
properly washed vehicle will retain its value more than a vehicle
that is not regularly washed. A clean vehicle also exhibits a neat and
orderly appearance that reflects back on your business. That's where we
come in. "

You may want to mention that the clear coat sealant will add one more layer of protection for the paint. During the winter, it will keep dirt, salt etc.. from damaging the clear coat on their car, and during the summer, it will be protection from the sun... think of it as sunblock for their car...

 

[MEP001]

You might also mention that the 25 tokens for $30 are valued at more than $1 each, or simply mention the value of the tokens and not the token count. No point in making people guess, assume or try to do the math.

 

[rph9168]

This is really impressive. I think you should also mention spot free rinse that makes sure your wash dries without spots. I would also talk about your vacs with fragrance and shampoo options and convenient vending. You might also want to list hours of operation.

 

[Bubbles Galore]

Thanks for all the input guys!

I know that there are some people on this forum that don't really like their chamber of commerce, but they have been great for us. I have already received one call back and the message isn't even 3 hours old.