These are some thoughts from an article that I wrote several years ago for Professional Carwashing & Detailing magazine.
1) A successful carwash franchise will require a good franchise system. A good system is the result of the franchisor conducting a substantial amount of research on the respective industry.
2) A successful carwash franchise will require good franchisees. Since franchise outlets achieve success through implementation and not innovation, a good carwash franchisee will be one who is a good follower.
3) The franchisor will need to deliver the brand, operating systems,
marketing programs, research and development and
training programs necessary to support the franchisee. In order to deliver on this promise, the carwash franchisor will need a strong management team and an unwavering commitment to the business model.
4) A good carwash franchise will require principals who are financially prepared to establish the system and grow the franchise.
5) A good carwash franchisor will be wise enough to "limit" participation to investors who are both bankable and capable.
6) A successful carwash franchise will be created by growing the business through "sales" and not by "selling" carwash chemicals and equipment.
I would imagine that a Mr. Clean franchise would need to stick close to the mark with respect to these criteria, especially the last two. Otherwise, I believe that the initiative would eventually fall by the wayside as many other "get rich quick" carwash franchises have.
Bob Roman
www.carwashplan.com
www.howtostartacarwashbusiness.blogspot.com