1carwash1
Member
In my opinion, pricing an existing business based on future potential is tantamount to charging more than it is really worth. The inherent problem, is that potential is just a figment of one’s imagination until it is achieved. Studies, opinions, projections, and appraisals, do not guarantee future success or cash-flow. Look around, how many business have gone bankrupt that had projections that indicated a level of performance greater than what was really achieved? In the context of a sale, isn’t it only logical that a seller be financially rewarded based on actual performance achieved?
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