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I do. Not just for the wash, but for thousands of business projects Ive been involved in.
Yes I know you can go utterly bonkers with financial calculations, thats not what I do - my goal is to keep a list of things that could be worked on, then enhance it to be sorted by 3 year NPV. That's a simple way of determining what to work on from a financial perspective. Then I tweak priorities based on a handful of other factors.
Since most things at the car wash are not big numbers, I dont go nuts with it, mostly I use it to keep myself focused on what matters and not get distracted into either a routine, or into doing the things I want to do at the expense of what I should be doing. Sometimes I WAG the numbers for a project in 5 minutes, sometimes I spend a lot of time on it.