Touch Free Wash menu- 3 vs 4 options

[Cool Wash]

Hi all,

I am expecting my Mark VII Acquajet XT 700 to be installed mid Nov. I am debating for 3 vs 4 Wash options. Can you all smart guys share pros and cons for 3 option vs 4? As always, appreciate your help so much!!!

 

[JLanman]

The Mark VII also has the ability for up sales. I would consider this as well in your plans.

 

[washnshine]

With underspray, wheel and tire cleaner, extra presoak, spot free rinse, trifoam, bug prep, salt remover, rain repellent, hot wax, ceramic and graphene (I’m sure I missed a few) it’s really easy to build out four packages!

 

[DiamondWash]

Google "The Power of 3" and why business's use that method, we were at 4 wash pkgs and went to 3 and revenue went up from that change.

 

[kentadel]

Agree with DiamondWash. 3 wash selections. Up sale options would be great.

 

[washnshine]

I favor three, but only when you are not offering a bargain basement “soap and water only” basic wash. The economy wash is fine as a bottom package if you have four washes and are keeping the purchase of that package to down around 10% of your customers. If you go with three, I would not make my bottom wash quite as basic and charge more for it. In other words, if you are at $12, $14, $17 and $20 with four, I’d recommend $14, $17 and $20 with three. I’d drop the entry level economy wash and push the people who would buy that up to the next package. The ability to upsell great.

 

[Greg Pack]

I have three

Basic- wash, wax or drying aid, SFR, and blower
Mid Level- adds tire clean package and undercarriage. Touch free adds a second presoak step
Top- mid Level- plus adds ceramic protection via application of two ceramic products


All washes get a blower and free vac token to help provide a value similar to express tunnels.

 

[toddmullens]

Hi all,

I am expecting my Mark VII Acquajet XT 700 to be installed mid Nov. I am debating for 3 vs 4 Wash options. Can you all smart guys share pros and cons for 3 option vs 4? As always, appreciate your help so much!!!

3 all day long. the less confusing the better. Hell I know a tunnel wash that offers two packages and its the best tunnel around the area in my opinion.

 

[Cool Wash]

Thank you all! I am going with 3 options.