Tri Foam with led lighting

[Ric]

I have some thoughts after watching this video http://www.youtube.com/watch?v=RT1NnRCXoaQ&feature=youtu.be

Instead of triple foam in the iba could a white, scented foam be applied thru a shower head applicator along with the led color changing light bar to give a "tri color foam"? This would allow an operator to simplify product application by eliminating a couple of solenoids which would make maintenance and "dial in" easier. Plus eliminate a couple of low pressure lines from the pumping station to the iba (less weight on festoon rollers, etc.) It would also free up equipment room space and ease inventory by only having to have one color of product rather than three.

Thoughts?

 

[robert roman]

“Instead of triple foam in the iba could a white, scented foam be applied thru a shower head applicator along with the led color changing light bar to give a "tri color foam"?”

Besides entertainment or “show” value of products like tri-foam, customers expect proof of purchase.

As you mentioned, this can be achieved with color foam (single or multiple), scent and flashing lights, all good ideas.

Proof of purchase also requires performance like clean and shine.

It is easy to discern clean, shine not so much.

So, most obvious performance that can be observed in the wash-bay is customers seeing water bead up and then being blown off hood, windshield (no eyebrow) and side glass by the dryer.

If this doesn’t occur, all the foam, color, smells and lights won’t matter.

If you are getting a great bead and dry now with wash packages that feature tri-foam, why upset the apple cart?

Add scent and some lights to existing tri-foam and realign prices to obtain higher average sales. This would be a lot less expensive than the changeover you proposed.

If you are not getting a great bead and dry with wash packages featuring tri-foam, customers may have a difficult time perceiving its value added.

As a customer, I know I do.