Uncle Sam
Member
Another customer gave us this insight into the “unexpected consequences” that are not obvious at first glance. He made this observation at his wash after he had installed a new ShurVend JuniorFL in place of the old, unreliable Vend Master; the sales volume on the new vendor did not pick up and increase as fast as he thought it should.
After doing some thinking about the lack of sales in the new merchandiser, we speculated that his customers had been so “turned off” by the unreliability of the old Vend Master that they just stopped going to the vending machine because they got cheated too many times. Replacing the old vendor with a new merchandiser would go unnoticed by the majority of the wash customers because they look very much alike and most likely were not on site when the change was made. An operator that makes this upgrade needs to do some very aggressive marketing to overcome all the years of bad service from the old in-the-wall vendor. Increased signage is necessary at the very least and maybe a month or two of selling vending products at half price in the new merchandiser may get customers to use the new machine. Since vending products are marked up 100% or more, the half-price sale would cost the operator little or nothing out of pocket to get the vending center re-established. Maybe a better solution might be to take the old in-the-wall machine out, fill in that space with block, and move the vending center into the vacuum area of the wash site using a ShurVend VendPro-18 free standing merchandiser so customers realize something has been changed.
Uncle Sam
After doing some thinking about the lack of sales in the new merchandiser, we speculated that his customers had been so “turned off” by the unreliability of the old Vend Master that they just stopped going to the vending machine because they got cheated too many times. Replacing the old vendor with a new merchandiser would go unnoticed by the majority of the wash customers because they look very much alike and most likely were not on site when the change was made. An operator that makes this upgrade needs to do some very aggressive marketing to overcome all the years of bad service from the old in-the-wall vendor. Increased signage is necessary at the very least and maybe a month or two of selling vending products at half price in the new merchandiser may get customers to use the new machine. Since vending products are marked up 100% or more, the half-price sale would cost the operator little or nothing out of pocket to get the vending center re-established. Maybe a better solution might be to take the old in-the-wall machine out, fill in that space with block, and move the vending center into the vacuum area of the wash site using a ShurVend VendPro-18 free standing merchandiser so customers realize something has been changed.
Uncle Sam