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Vendor Placement at an Express Exterior

Uncle Sam

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As mentioned in other posts we have sold many vendors for use in the Express Exterior (EE) business model which has become the “place to be” in the past few years. We don’t often get asked to help an operator place the new vendor on a wash site, but we were asked in 2009. The operator sent us a site plan showing the building and the vacuum placement and asked us to suggest where to install the vendor. We have always wanted the vendor installed in the vacuum area, so we suggested this to the wash operator; the operator followed our directions. This vendor was outside in a kiosk style installation, so we sold him a ShurVend “51” inside a security cage. He placed some signage on the sides of the cage and even did some signage on the trash can next to the vendor. As far as I know he has never had vandalism of any significance to this installation.

It is now 4 years later and everything is still working well with the installation and sales are very good from our perspective. This vendor has an E-Port credit card reader with a bill validator and coin changer. I asked the operator in January if he would share his sales numbers for the vendor, so he gladly sent the numbers for the 2012 year. Total Sales--$14765; Credit Card--$5709; Cash--$9056; AVG Monthly Sales—$1230.42. The profit margin on vending products is usually 50%; that translates into a payback period of about 12 months. If the operator will maintain the profit margins at 50% for the products in the vendor or sell some higher priced items, the revenue should increase over time and be a nice addition to the bottom line.

The sales numbers that we know about are not this good at other EE sites mainly because the vendor is not very close to the vacuum area and is not very visible. For customer use “Out of Sight is Out of Mind”!!

Please find some pix of this installation attached.

Uncle Sam :):)
 
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