I just opened my IBA a couple of months ago and I am trying to generate business. I was thinking of using one code on my wash select ii with 100 washes on the same code. Then print the code on nice looking coupons and just start passing them out. Do you think this is a good idea or is there a better way?
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Your thoughts on free washes with a code.
- Thread starter APW
- Start date
In addition to using a code, you could do this with coupons that can be purchased through Unitec. The coupons can be programmed to be worth the value of a free wash.
Please contact us for more information.
Thank you,
Jen Ward
Unitec
443-561-1200
No, you need to have 100 different codes, good for one wash each.
Also, this is counter-intuitive, but hand the codes out to people that drive CLEAN cars. People that don't wash often will not be back. The person that drives a clean car will be back within a week or two if they like the wash. My best customers are clean freaks who wash often.
Good thought...makes perfect sense.
robert roman
Bob Roman
“I was thinking of using one code….with 100 washes….print the code on….coupons and just start passing them out. Do you think this is a good idea….?”
If customers visit an average of 4-times a year, 15,000 washes is 3,750 distinct customers.
If average price is $7.50, each customer has annual value of $30.00.
If traffic count is 24,200, customer attraction rate is only 0.00043 (3,750 / 24,200 / 365).
So, with only 100 free washes to pass out, it’s crucial to target who gets them whereas, targeting is less important with mass distribution of 5,000 or 10,000 free washes.
If unit variable cost is $1.00, 100 free washes would have expense of at least $100. This requires capturing 3.3 new customers ($100 / $30) or 3.3 percent to breakeven.
5,000 codes cost at least $5,000. However, 3.3 percent capture would be 165 new customers or annual value of $5,000 (165 X $30).
If 70 percent remain loyal during second year, benefit is $3,500.
ROI = ($5,000 + $3,500) - $5,000 / $5,000
ROI = 70 percent
This would be a good idea.
If customers visit an average of 4-times a year, 15,000 washes is 3,750 distinct customers.
If average price is $7.50, each customer has annual value of $30.00.
If traffic count is 24,200, customer attraction rate is only 0.00043 (3,750 / 24,200 / 365).
So, with only 100 free washes to pass out, it’s crucial to target who gets them whereas, targeting is less important with mass distribution of 5,000 or 10,000 free washes.
If unit variable cost is $1.00, 100 free washes would have expense of at least $100. This requires capturing 3.3 new customers ($100 / $30) or 3.3 percent to breakeven.
5,000 codes cost at least $5,000. However, 3.3 percent capture would be 165 new customers or annual value of $5,000 (165 X $30).
If 70 percent remain loyal during second year, benefit is $3,500.
ROI = ($5,000 + $3,500) - $5,000 / $5,000
ROI = 70 percent
This would be a good idea.
You might want to consider putting an expiration date on your coupon. This way, you can measure the success without making customers angry who show up a year later wanting to use the code. We have used WSII codes in this fashion before. Buying the coupons can get expensive since they are frequently a one use proposition. Often when they come back they are in poor condition and not something you want to give to another customer.
tdlconceptsllc
Well-known member
Have a ]FREE Carwash Grand Opening DAY and give away free car washes your Best Wash Only. Top Package all Day long from dark to dark and advertise it 4-5days in advance all over town before doing it, also you may want to contact your local police to direct traffic because they will be lined up in the road and you the owner talk to every customer shake there hand explain to them and I promise you my friend you will have multiple new customers come back to your site if you have a good wash. Name with the Face and Place goes a long ways. More powerful than any advice on here Worked very very well for me I am in small town of 6,000 people
If you washes 120 cars x $10 = 1,200 dollars some of the best money you could ever spend better than any advertisement some guys do this for a entire week. Pick your busiest day like friday or saturday so everyone in town sees your wash and whats new.
If you washes 120 cars x $10 = 1,200 dollars some of the best money you could ever spend better than any advertisement some guys do this for a entire week. Pick your busiest day like friday or saturday so everyone in town sees your wash and whats new.
