What blows my mind about the Whole carwash business is its so far behind on pricing and the Laundry industry charges and has kept up the pricing over the years way way better over the years and we are just now at the $2.50-$3.00 in bays the Laundry industry gets that for the smallest machine in the entire store and doesn't have to supply any chemicals think about that. But yet we have people giving away free vacs and trying to charge $3.00 in the bays just to compete against tunnels I ain't saying that's wrong but we try 5xs harder and spend way more money to draw customers. I think the SS bays should be $10.00 to start up to be current with the times in all seriousness and vacs should be $3-$5.00. A can soda is $3 a cup of coffee is $3+ the pricing in this industry has always lacked behind in that department sorry for the rant. I went to Hardees for breakfast the other week to try there new chicken biscuit combo. I bought 2 regular/small combos hash browns and tea it was $20. We are very behind with times I think. The Tunnels make up for it in extreme volume at such low price. Y'all are absolutely correct Vacs should should be high. We have not raised the prices on self serve over the decades .25 at a time and scared to death bc Joe the other operator is $1.00 it's impossible to get to the $10 start up where it needs to be the public's eyes could never understand that because we value our service so low for so long. sorry for the story but it's true
I agree 100%. It costs $2.50 + tax for a 20oz coke now. EE and Full Service will have to aggressively start raising prices because of the massive labor inflation. That is the beauty of IBA/SS model - limited labor exposure, but the business can benefit from the overall industry raising prices overtime. It still boggles my mind how there are $5 washes out there. That price might have worked 10+ years ago, but with the way insurance, taxes, labor, etc. have risen, they must be losing money - just too lazy or afraid to raise prices.
A gallon of gas costs almost $5 in some areas now. If you were to ask the average Joe on the street how much it should cost for a car wash, I bet most would say at least $10.