After four years with the same SS pricing we increased it from $2/3.6 minutes to $3/4.6 minutes. I have already noticed many different scenarios with customers. Some make snide remarks. Some see the price and leave. One guy came looking for me because he thought it was broken because he put $2 in and it didn't start. He was a little embarrassed when I showed him the price increase. Then he made a snide remark. These are all cash customers. Most of the
credit card customers probably didn't notice the increase and just swipe and wash. (we are count up) We now have the most expensive SS pricing in our 34K population city.