May try adding ceramic to the SS side on our next price increase. Most of our sites we take over are so below market price wise that it usually takes us a couple years to get up to market pricing. We don't like to do more than 1-2 price increases per year and usually at the very least try to have a small upgrade/update around the price increase. Looks like ceramic maybe our next price increase upgrade - especially if it is a differentiator from other SS sites. We actually like being on the high end price wise in the market - but we believe in delivering the value for the higher price also. Always looking for differentiators from our competition.
We have ceramic in our IBAs - not a differentiator anymore, as everybody and their mother has ceramic on the autos now. We are looking to add graphene on the touch-free autos - but have to figure out how to work it in. Our mark 7 machines only have 2 wax/drying agent slots - so we would have to get rid of our drying agent/sealant and give every wash tier getting "wax" a ceramic product (even the lower price washes), so we can use the other slot for graphene. Again driving up the cost of the lower tier washes. On the IBAs, we are already at the top end of pricing in our markets - so no room to raise prices for increased chemical cost.
Sorry for the tangent - but washnshine got me thinking about the IBA side also.
We have ceramic in our IBAs - not a differentiator anymore, as everybody and their mother has ceramic on the autos now. We are looking to add graphene on the touch-free autos - but have to figure out how to work it in. Our mark 7 machines only have 2 wax/drying agent slots - so we would have to get rid of our drying agent/sealant and give every wash tier getting "wax" a ceramic product (even the lower price washes), so we can use the other slot for graphene. Again driving up the cost of the lower tier washes. On the IBAs, we are already at the top end of pricing in our markets - so no room to raise prices for increased chemical cost.
Sorry for the tangent - but washnshine got me thinking about the IBA side also.