I am reading this with interest. Unfortunately I don't find that the originator of this thread has given more that anecdotal information. But the sum of the wash users info is compelling.
First, the lack of complaints is good. However, most won't complain and others will just go elsewhere. Also, is the was attended (someone to complain to)? The 'go elsewhere' types might not be a bad thing. If you push away, the people who eat up bay time (without paying) onto your competitors. They then can plug up their bays. We make most of our money in the busy times, not having them around could increase throughput.
Second, clear signage and some customer
education from attendants IMHO is key when someone complains. We would need to communicate from a well prepared script that could speak to the issues that customers raise. Like "it's preventing me from continuing to use the
soap I purchased?" or "I just want to clean my wheels" or "I just want to get the bugs off my windshield"
Finally, we are a business in it to trade money for bay time. I never like "free offers" in
marketing our wash as I feel it attracts the wrong type of people. I think this works along the same belief. I feel that if you make your wash as good as it can be for your best clientele and chase off the bad ones, you will attract better customers and reduce problems. I have found this through my own experience chasing away people who try to fix cars, garbage dumpers, busy hour bucket washers, extreme mud washers, etc. I now have few of them and the wash is better. The overall perception of my wash is that its clean and works well. No hassles, lots of bays, many options...just show up, drop your cash and wash. That's what I'm looking for.