Today trade expos are about money.
As an active senior in the car wash industry 40+ years I recall when the ICA or ACWA (Automatic Car Wash Association) was completely "operator driven."
The show moved around for the benefit of operators who wanted to see different parts of the country at convention time and have a chance to visit with different operators in these parts of the country they would not otherwise travel to during the year.
When the new management company took over the management of the ICA there were a great many positive changes that took place.
This group pushed hard to make the ICA an "industry-driven" association vs being a
membership driven association as it had been since it's inception.
Leaving, the growing in popularity regional associations, to be "member-driven."
A part of that industry-driven mentality was to make putting on a trade show easier to do and more economical for the ICA. That meant picking a single location that was a "major draw" for attendance.
It is much easier for the association to make convention hall deals and hotel arrangements if they know they are coming back to the same venue every year.
Like Vegas or not, and I certainly do not like Vegas, it is a draw for most trade shows, and compared to other cities a bit easier for exhibitors since the unions in LV are not a "strict" as say, in Chicago.
In spite of the inexpensive airfares and hotel rooms in Las Vegas there is the problem of smaller operators not being able to, or not wanting to, get away from their wash for more than a day or two. Going from the East Coast or the Southeast to Vegas requires an operator being away from the wash for at least 3 days which is what many operators do not want to do in spite of airfare and hotel packages that are quite attractive.
The last time the ICA went to Chicago, I believe was 2001, same year as
9/11.
Interestingly there was a completely different crowd of operators at that Expo compared to what you experience in Las Vegas. As an exhibitor it was refreshing to have a chance to speak with different operators than you usually find in Las Vegas.
As far as ICA being industry-driven vs member-driven there seems to be a shift in the thinking and the board seems to be doing more things that reflect that ICA is reaching out to operator members.
Changing from the Car Care World Expo back to the "Car Wash Show" is in, my opinion, an example that the ICA Board recognizes that if it hopes to increase
membership it has to first and foremost serve the operator not the industry. Maybe it is not as some thought, "what is good for the industry is good for the operator."
The downside of Chicago for a suppliers are the unions in Chicago, not allowing you to pick up so much as a screw driver.
There are so many sides to this question, I hope these comments help.
Regards
Bud Abraham