I was at one of my washes the other day. Whenever I am there, I mingle with the customers, ask them how they like the wash - ask if there is anything they would like to see improved etc.
I was chatting with one guy and he saw me toting along a few empty Simoniz 5 gallon pails. He said "Smoniz, I thought a car wash would use some sort of professional soap." I explained how the Simoniz products he sees in stores are a consumer line and that the commercial car washes use a professional line of products made by Simoniz.
I do not market my brand at all - no signs, banners, traffic cones - customers will only know what I use if they see a pail getting moved in or out - like this guy did.
I thought it was funny that brand recognition in this case meant this customer thought I was going cheap on my supplies, because it was the same thing he could get at the local discount store. I suppose if he saw Warsaw or JBS, he would have thought I must be using something "professional."
I was chatting with one guy and he saw me toting along a few empty Simoniz 5 gallon pails. He said "Smoniz, I thought a car wash would use some sort of professional soap." I explained how the Simoniz products he sees in stores are a consumer line and that the commercial car washes use a professional line of products made by Simoniz.
I do not market my brand at all - no signs, banners, traffic cones - customers will only know what I use if they see a pail getting moved in or out - like this guy did.
I thought it was funny that brand recognition in this case meant this customer thought I was going cheap on my supplies, because it was the same thing he could get at the local discount store. I suppose if he saw Warsaw or JBS, he would have thought I must be using something "professional."