Carwash chemical prices are a function of manufacturing cost and supply and demand.
What happens when the demand for something decreases as the cost to produce it increases? Like when price of oil spiked and sustained high gasoline prices 2006/2007 and then recession occurred 2009/2010.
Moreover, carwash chemical represents only a small share of total U.S. chemical spending most of which (85% or more) is supplied by regional brands and bathtub blenders.
The carwash chemical market is fragmented like carwash and barriers are low. So, increases in raw materials and “freight” put a great deal of pressure on suppliers, in a highly competitive market.
What’s changed is operators are increasingly relying on chemicals for up-selling.
For example, top package
marketing is a popular form of menu merchandising for conveyor operations.
Typically, this includes a basic wash plus good, better and best and then up-sell products.
Here, each wash uses more ounces of chemical and increasing cost of goods. For example, here is my analogue of stores.
Basic uses a total of one oz of chemical at cost of $0.85; good 1.5 oz at $1.05; better 4.0 oz at $1.90; best 7.5 oz at $2.45 and up-sell 13.5 oz at $3.95.
Interestingly, cost per oz drops from $0.85 to $0.29 moving up from basic to top package with up-sell.
Because carwash operators have no control over cost of raw materials, it makes more sense to focus on extracting the highest price from the market rather cost reduction.