Hello All:
I have a punch card program that has been in place for the 6 years we have been open. It gives the customer $1.00 off on the 4th wash, $2.00 off on the 8th wash, $3.00 off on the 12th wash. so over 12 washes the customer gets $6.00 off,or.50 cents per wash.
In the last 2 years I have introduced a monthly of $14.95, and book of 5 washes that gives 25% off. They have both been relatively popular.
My punch card has a good following too, its just with the other 2 programs it becomes a bit more time consuming for bookkeeping, checking over reports. Naturally, the punch card program has a bit more vulnerability to it.
I am considering:
1) Abandoning the punch card program. If I do any idea on how to appease this customer type? I already have free vacuums. Offer a handout, etc...?
2) Reducing the monetary discount/incentive. Achieve this by reducing savings on washes, or change the card format.
3) On one or two of the present monetary discount incentives, substitute with a handout, or wash feature.
I have looked into a web based loyalty program, but with being an exterior and with our operation I believe it would hinder us.
Any feedback would be appreciated.
Thanks,
Eda
I have a punch card program that has been in place for the 6 years we have been open. It gives the customer $1.00 off on the 4th wash, $2.00 off on the 8th wash, $3.00 off on the 12th wash. so over 12 washes the customer gets $6.00 off,or.50 cents per wash.
In the last 2 years I have introduced a monthly of $14.95, and book of 5 washes that gives 25% off. They have both been relatively popular.
My punch card has a good following too, its just with the other 2 programs it becomes a bit more time consuming for bookkeeping, checking over reports. Naturally, the punch card program has a bit more vulnerability to it.
I am considering:
1) Abandoning the punch card program. If I do any idea on how to appease this customer type? I already have free vacuums. Offer a handout, etc...?
2) Reducing the monetary discount/incentive. Achieve this by reducing savings on washes, or change the card format.
3) On one or two of the present monetary discount incentives, substitute with a handout, or wash feature.
I have looked into a web based loyalty program, but with being an exterior and with our operation I believe it would hinder us.
Any feedback would be appreciated.
Thanks,
Eda