An Updared Formula for High Vending Sales

[Uncle Sam]

We have been studying vending sales numbers over many years looking to create a “Formula” that shows the attributes necessary for successful vending results using ShurVend vendors. We pulled together all the knowledge and ideas learned from our customers and many other car wash operations, and then added our experience to define this formula. The “real world” sales numbers we have published and/or posted on the AutoCareForum prove to us that the Formula below is a validated plan for successful vending results at any wash site.

Vending Sales Formula = S L V P R T C

• “S”—SECURITY of the vendor from theft and vandalism is Priority #1 so the wash operator can have “Peace of Mind” that his/her vending products, sales, and profits are not lost. Our current version of ShurVend security systems, which have improved over the years, is proving to be very effective.
• “L”& “V”—LOCATION and VISIBILITY are two sides of the same coin and are Priorities #2 & #3 when installing a vendor for high sales volume. The vendor should have “End Aisle” exposure for high visibility to make the customer take notice. Our experience indicates that the best vendor location is in or near the vacuum area of the wash site. A location at the end of one of the vacuum islands near the center of the vacuum grouping is preferred.
• “P”—PRODUCTS available for selection is Priority #4. Experience over many years has proven that more product choices always produce higher sales volume in a vending center.
• “R”---RELIABILITY of the vending machine is Priority #5. Our vendor operates continuously (24/7/365) requiring very little attention from the owner other than collecting the money and restocking with product. The “Guaranteed Delivery” feature makes the vending experience hassle free for both the customer and the owner.
Cont'd

 

[Uncle Sam]

•“T” & “C”—TIME and CONVENIENCE are Priorities #6 & #7 and are important to the success of a vending machine. The only unmetered time for a customer at a wash site is in the vacuum area where customers are not worried about the clock and can spend time cleaning their vehicle. When a vending product is needed, the customer will buy on “impulse” if the vendor is close by. If the vendor is not in the customer’s sight or is not readily available, the “impulse” to buy quickly fades away. That’s money left on the table by the wash operator.

If an operator utilizes this proven “Seven Step Formula” above, they will increase the success of their vending center.

Uncle Sam

 

[robert roman]

After high school, I worked for a full-service vending company for one year. Company had same problem you mentioned.

Solution – mount coasters on bottom of machine. Open, push machine out to vacuum area and plug in cord. Close, unplug machine and roll it into tunnel, shut the door.

 

[Uncle Sam]

After high school, I worked for a full-service vending company for one year. Company had same problem you mentioned.

Solution – mount coasters on bottom of machine. Open, push machine out to vacuum area and plug in cord. Close, unplug machine and roll it into tunnel, shut the door.

Thanks, Bob for the info. Since that was a "few years ago", the idea that vending needs to be in the vacuum area is not a new idea; just forgotten or ignored!

Uncle Sam