Best idea for signage above SoftGloss

[soonermajic]

I just installed 2nd IBA, 1st is Ryko OHD touchless, right beside ot is my new SoftGloss. My touchless is busy all day & many customers don't even realize the new SoftGloss is in bay right next to it w/ no line vs. a line all day in OHD.
Question: what should I put on my big sign, on facade, above SoftGloss?
"SOFT TOUCH AUTOMATIC "
"NEW SOFTGLOSS AUTOMATIC"?
"NEW AUTOMATIC "?

ANY good ideas that is simple & eye catching?

 

[Main Street Carwash]

"NEW SOFT TOUCH AUTOMATIC" make it so the "NEW" can be removed later

 

[Ryko CS]

A lot of sites say "Touchfree Automatic", and "SoftTouch Automatic" on a side by side

Thank you for your business, and hope the machine runs well for you!

 

[Rfreeman]

Coach,

Did you ever do a free promotion on your new Softgloss? I know you have an attendant out at your site I would educate him on the machine especially on the brushes and the brush material so that he could in turn educate your customers. When I installed my machine along with running a free promotion I spent many Saturdays and Sundays on the lot telling people about my Auto and showing them how to use it. Along with introducing them to new machine I was bringing this wash back from the dead.....only 1 ss bay worked. You're up and running I think its a matter of "walking" the customers through the machine and how to use it.

 

[soonermajic]

Good ideas. Appreciate it. Will order a sign today.
SoftGloss is working very well. Customers are starting to take a shine to it. Business picks up a little every week. Cars look great coming out!

 

[Waxman]

I'll agree that you should have a free wash weekend to promote both. Maybe a new banner for both bays?

Put an ad in the newspaper, too. Do some giveaways of vending, sodas, maybe grill some burgers and dogs. Get some balloons. Do it up right.