robert roman
Bob Roman
Can you compete against a $3.00 express wash?
The short answer is yes it is possible. However, you must be willing to do what it takes to do so.
The why is because your future survival may likely depend on it.
Today, there are very few self-service facilities being built. Self-service equipment spending has dropped from 25 percent of the total market to 4 percent.
Most in-bay equipment sales are new installs at gas/c-store locations or reloads of existing gas/c-store and self-service locations. Most new builds are exterior express or flexible service conveyors.
Today, the carwash industry is consolidating.
Larger manufacturers are adding products/services to become vertically integrated and more dominant (i.e. Sonny’s). Some companies are gobbling up dealer network to go direct (i.e. Ryko). Other OEM’s are folding their tent (i.e. A-OK). Some carwash chains continue to get larger (i.e. Auto Bell). Low priced express washes and more capable flexible service conveyors continue to herd consumers towards forms of car washing that offer convenience, image and value.
If you survey in-bay users and find very few of your customers are 30 years old and younger and 50 years old and older, you are losing business.
If the in-bay is not capable of producing hand-finished qualities and clean, shine and protect, you are losing business.
If the in-bay and self-service wash doesn’t have internet-like capabilities, you will continue to lose ground to the competition.
If the in-bay has long waiting lines on busy days, you are a sitting duck for an express wash.
If you can’t figure out what to do to lift your “store” to a higher level, get help.
If you wait for things to get better, you might not be around to see it happen.
The short answer is yes it is possible. However, you must be willing to do what it takes to do so.
The why is because your future survival may likely depend on it.
Today, there are very few self-service facilities being built. Self-service equipment spending has dropped from 25 percent of the total market to 4 percent.
Most in-bay equipment sales are new installs at gas/c-store locations or reloads of existing gas/c-store and self-service locations. Most new builds are exterior express or flexible service conveyors.
Today, the carwash industry is consolidating.
Larger manufacturers are adding products/services to become vertically integrated and more dominant (i.e. Sonny’s). Some companies are gobbling up dealer network to go direct (i.e. Ryko). Other OEM’s are folding their tent (i.e. A-OK). Some carwash chains continue to get larger (i.e. Auto Bell). Low priced express washes and more capable flexible service conveyors continue to herd consumers towards forms of car washing that offer convenience, image and value.
If you survey in-bay users and find very few of your customers are 30 years old and younger and 50 years old and older, you are losing business.
If the in-bay is not capable of producing hand-finished qualities and clean, shine and protect, you are losing business.
If the in-bay and self-service wash doesn’t have internet-like capabilities, you will continue to lose ground to the competition.
If the in-bay has long waiting lines on busy days, you are a sitting duck for an express wash.
If you can’t figure out what to do to lift your “store” to a higher level, get help.
If you wait for things to get better, you might not be around to see it happen.
