Mac,
The last time I owned a wash, Turtle Wax was still actively pursing new accounts in Florida. At that time, I made the switch from Galloway, a private label I believe you know of.
The Turtle Wax rep came to my wash and spent a couple of hours with me to discuss my concerns and needs and our
marketing program and then he examined equipment, processes and wash quality.
He came back a few days later with a simple proposal that contained his recommendations for products (and why), likely per unit costs and samples of
marketing materials.
When I gave him the green light, he came in and set-up everything including new draw buckets, foot valves, injectors/tips and new tubing from bucket to pump. He calibrated while we washed cars. He gave us a lot of useful
marketing materials. No direct charge for any of this including the set-up chemicals.
After helping us make the switch, he put us on his route and came back every couple of weeks to check on how well we were doing, including a titration.
Turtle Wax was definitely more expensive than what I was using, but I was glad to pay the price because I was happy with the quaility of the products but, more importantly, I was pleased with the rep's service.
Shortly after this, I also bought all my detail chemicals from Turtle.
What stuck me the most was the guy's professionalism and the fact that he had a good understanding of carwash chemistry. He did much more than talk the walk.