“I will be sure to tell my favorite restaurant to charge me for the glass of water they bring me each time. Why should they give it away for free? Why does a EE wash give away free vac use?”
In my market, during times of drought, many restaurants do charge for a glass of tap water.
If they don’t charge, the cost of the providing the water is intrinsically included in the bill you pay for your meal.
If they served bottled water, most likely the owner would charge because the water is associated with a brand and commands a premium.
Moreover, the restaurant owner could have a small RO and produce, bottle and sell his/her own brand of water and charge a price for it.
I am criticizing the decision to give it away but I do so to point out the revenue and profit potential of doing something else. It is your business, you can do as you see fit as well as choose to ignore what I have to say.
People have free use vacuums at an express exterior mainly because they are following the person who decided to it in the first place causing it to become a past practice that has become widespread and now commonplace to do so.
However, it is not absolutely necessary to do so for a wash to be considered an express exterior carwash business.
In fact, the precursor to express exterior is the exterior-only conveyor that uses a personal selling approach rather than automated pay stations, conveyor attendant and people to towel dry as vehicles pass the dryer nozzles. In most cases, the area adjacent to the tunnel has individual, canister,
coin-operated vacuums.
This similar to the business model that is employed at Mike’s Express Wash chain in and around Indianapolis, Indiana and Cincinnati, Ohio with the exception there are no towel dryers, at least at washes I have been to.
Hope this helps.