There's now one coming to town and of course the city bent the rules for them. After finding this out I wanted to do some research on why they are choosing to build here in this half baked location. 6,000 ADT on the access road (land locked and need permission from neighbor for access) but will have some visibility on 13,000 ADT road. Not anywhere near what I would consider high density population. Right next to a well established decent 4 bay SS/2 bay auto. We did some research on their other new locations and some are worse. This company is saying that they are going to triple the amount of locations by the end of next year. I'm not talking about going from three locations to nine, I'm talking adding over 30 locations and they are targeting Ohio. After driving around Eastern Ohio Saturday looking at four sites they are building, bought or announced building I have come to the the conclusion that they have gone mad. Most of these are below average household income for Ohio and one is in the bottom 10. Most have stable population with some having very minor growth in the last 10 years but one has gone down in population by about 4%. These are all under 25,000 population cities and three already have EEs in town. One has 15,000 population and there are two going in. Most of these locations are about 1.5 acres and are being bought for over $1,000,000. (one was $1.5 mil) I talked to a car wash appraiser last week and he said no EEs are costing under $4.5 mil now. A car wash mortgage broker about two months ago said the exact same thing. Here are my questions:
Does the rule of washing 100 cars per day per million dollars of site investment still apply? Do the
memberships majorly change this rule? If the rule still stands then I don't see how a town of 15,000 will wash 900 cars per day with two new express exterior washes. Even if this rural town services a population of twice that amount how many cars are traveling there? One of the locations has 6,000-ish ADT and 8,500 on the main road that I'm not sure will be visible from.
Do they think they will vastly increase the car wash market in those little cities?
Are these things a type of Ponzi scheme where they are snowing investors into thinking there is major profit in these locations?
Do they think they can be the best and run the other EEs out of town?
Why are they still going crazy with building when the economy is jacked up and probably going down the tubes?
I heard they are buying new locations that others have put the effort into them (site selection, dealing with the city, getting it built) for sometimes double the amount that was involved in building it. Also along those lines I see where they sell the land and building off to a real estate investor after it is built and lease it back. How do these cashflow?
I don't think this is quite like the early 2000s when they overbuilt the SS/In-Bay washes around here because the vast majority of those were individuals and not big corporate.
One good thing about at least one of these corporate washes is that the retail wash prices are bonkers for around here (I think it is part of their strategy to sell
memberships) so that might help the existing washes compete.
Feed me some thoughts.....