Benchmarking is process of comparing one’s business processes and performance against industry best practices from other firms.
So, a benchmark is a point of reference and not the “burning bush.”
Benchmark surveys are published by Auto Laundry News, Professional Car Washing and Detailing magazine and International Carwash Association (Cost of Doing Business Reports).
I’ve analyzed the benchmark survey reports going back to 1990 (PC&D has the oldest). I find they make a good point of reference.
Oh yeah, ICA also has their own program now Wash Count.
Of course, there are differences in the data.
In South Dakota, you may have to turn on the lights during daytime and burn fuel 24/7 to keep place from freezing up during winter whereas in Florida it’s sunny bright all day and wash car with cold water.
So, yes, there would be differences in cost. However, a rational person would make adjustments for this.