Everwash

[Sam K]

I'm thinking of signing up with Everwash membership. I have 2 In Bay Autos. Can anyone give me some info good or bad to help me make my decision before signing up with them. (as of now we offer no membership)

 

[APW]

Just curious, I hear a lot of people asking about Everwash but not Touch4Wash. Have you looked into them? BTW, I have neither.

 

[Sam K]

Never heard of touch4 wash.. but I did call a few washes that have Everwash and got good reviews from them.

 

[623 Express]

Great thread.

I'm really curious what their cut is in the T&C's of this commission based model. You know it's gonna be much higher than the 4-6% CC charges with the "free setup"... Sounds like a campaign promise: "Free washclub for everyone!" We all know how most of those turn out..

Also curious if it can be used in SS like washpay or wickets??

 

[DakotaHoskins]

We have had it for around 9 months. Main downside is the 10% in fees but I wasn't willing to spend 40k+ per bay on new paystations to be able to offer unlimited on our own through RIFD or license plate recognition. There is also no upfront cost to start the program. When you look at it like that, the fees aren't that bad. The app is extremely easy once you get a customer signed up. We have 70 year old's that use it no problem.

 

[DakotaHoskins]

Great thread.

I'm really curious what their cut is in the T&C's of this commission based model. You know it's gonna be much higher than the 4-6% CC charges with the "free setup"... Sounds like a campaign promise: "Free washclub for everyone!" We all know how most of those turn out..

Also curious if it can be used in SS like washpay or wickets??

It can be used in self service. I choose to only offer vacs and autos. If you already have Cryptopay, Everwash uses existing swipers to activate equipment. Credit card fees are only around 3% with the program.

 

[copperglobe]

These apps bypass the auto cashiers and pulse directly to the PLC equipment. How do they handle stacking? The auto cashier doesn't know a car has paid.

 

[DakotaHoskins]

On our Belanger autos cars are stacked on automatic PLC. A soon as someone pays on cashier or scans Everwash the wash is sent to que on our Belanger PLC. I'm sure this would vary from auto to auto.

If you have cryptopay on cashier it would all be through cashier and not like I'm describing, since Everwash has partnered with Cryptopay. Customer scans Everwash and cryptopay then pules credit for wash plan customer has. Customer then pushes corresponding wash package button on cashier. In this case washes could be stacked through paystation like normal.

 

[JLanman]

Never heard of touch4 wash.. but I did call a few washes that have Everwash and got good reviews from them.

Guys, I can help with any questions about Touch4Wash.

 

[JLanman]

These apps bypass the auto cashiers and pulse directly to the PLC equipment. How do they handle stacking? The auto cashier doesn't know a car has paid.

The Touch4Wash system has a built in inhibit feature. If the wash is in use and not able to stack 1, then our module will inhibit and hold the wash signal til the wash is ready to accept the next request.
We also offer a Stack Control Module that manages the stacking for the auto cashier and Touch4Wash requests via FIFO.

 

[mikeS]

they handle

@copperglobe EverWash has several remote start solutions and depending on the wash, we implement the one that works best. Regarding stacking, we have a few remote start technologies that work with the auto-cashier, so stacking is handled as it typically is at the wash. We have another remote start technology that has an in-use feature which allows for stacking.

 

[623 Express]

Who owns the customer data with either of these commission based services? Besides usage analytics, how much access do they allow operators to have to 'their' member information? Do I have name and email address access? If not, can I communicate directly to them through the platform with this information? Push notifications? Referral programs? Ect..

 

[mikeS]

Who owns the customer data with either of these commission based services? Besides usage analytics, how much access do they allow operators to have to 'their' member information? Do I have name and email address access? If not, can I communicate directly to them through the platform with this information? Push notifications? Referral programs? Ect..

@623 Express - EverWash provides our Wash Partners with a dashboard where they have access to some information such as member name, as well as vehicle make, model and license plate. We also provide a robust platform which allows us to work with owners to communicate directly with their members quickly. We also work with our owners to create quarterly marketing plans featuring pre-programmed, customized communications to generate referrals, promote gift giving, promote upgrades, and more. EverWash also provides targeted communication based on factors such as member usage patterns. This is all designed to create the best end-user experience, maximizing growth and attrition.

 

[Roz]

Everwash is a work in progress where you take the good with the bad and hope the balance is positive and worth the effort. Everwash uses the Washcard platform which if you want to purchase you can but is fairly expensive....

Implementation is a mixed bag, can be easy or challenging depending on the IBA and paystation equipment. Stacking seems to be working as we just moved from using wash codes to their new QR Code reader system. We have Everwash in one wash and use the ICS RFID tag system in the other wash. With Everwash you need to police the membership to prevent people from abusing the membership.

Costs are about 4-5% in Swipe fees plus 10% Everwash fee plus $4 per new member so a bit expensive and their accounting system is not 100% transparent (ie data is not as robust as the revenue/expense statements TSYS or WorldPay provides you each month). Unlike a system where you manage the membership you have to go through Everwash to get anything changed, managed, or to help a customer.

If you are in an area with several Everwash clients you might run a higher risk of customers moving to a competitor over a slight price difference. If cell phone service is not good the app is not going to work well for your customers.

Overall a low (financial) risk to try Everwash as you can stop the program anytime.

 

[JLanman]

Who owns the customer data with either of these commission based services? Besides usage analytics, how much access do they allow operators to have to 'their' member information? Do I have name and email address access? If not, can I communicate directly to them through the platform with this information? Push notifications? Referral programs? Ect..

Yes, you would have access to the web portal with the Touch4Wash system. Here you can send text messages via the included tools and also have access to customer information.

 

[JLanman]

Who owns the customer data with either of these commission based services? Besides usage analytics, how much access do they allow operators to have to 'their' member information? Do I have name and email address access? If not, can I communicate directly to them through the platform with this information? Push notifications? Referral programs? Ect..

There is also automated email marketing that is working to drive customers to refer, and return for more washes. Let me now if you have other questions I can help with.

 

[JLanman]

Great thread.

I'm really curious what their cut is in the T&C's of this commission based model. You know it's gonna be much higher than the 4-6% CC charges with the "free setup"... Sounds like a campaign promise: "Free washclub for everyone!" We all know how most of those turn out..

Also curious if it can be used in SS like washpay or wickets??

Yes Touch4Wash can be used in SS Bays, Pet Washes and Automatics. We also have customers that use it for their vending machines. Lot's of options. Rates are not percentage based. Let me know if I can answer any questions about the tools.

 

[bmattivi]

I'm thinking of signing up with Everwash membership. I have 2 In Bay Autos. Can anyone give me some info good or bad to help me make my decision before signing up with them. (as of now we offer no membership)

 

[bmattivi]

I researched them really hard went to three sites that had it installed and talked to at least one other site and they seemed to like it. Two concerns they were a little vague on the fact that a car could only wash once per day, remember this operates off of a cell phone so a family could handoff cell phone and wash 4-5 cars per day on one membership fee if they wanted too. One of the sites I visited said the same customer came in multiple times per day to wash all his cars, it was presented to me they could only wash once per day. Also I worry a little about the attrition factor too, they do charge a sign up fee and if customer drops off after one month you are out this fee and then of course you have the ongoing fee for using their system which all these type companies do but as I said above the three that I talked to at great length were happy overall happy with it

 

[slash007]

It is limited to one wash per day. I have it at my wash. My demographics are a little tough, so too early to hold out any judgement yet on yay or nay.