Yeah...a bit of a sales pitch but also helping inform of what is available for a self serve operator.
With any unlimited program you are going to have some level of abuse. Whether it's someone putting a print out in their wallet, or logging into multiple phones under one account. Any mobile
app company does its best to curb those things, but it's never going to be 100% perfect without some level of human interaction or AI. I know there are several
app companies working on LPR technologies to help this as well.
From the
WashCard perspective, respectfully, we believe unlimited programs are tough for a Self Serve wash to be profitable or be able to manage and observe what kind of abuse is going on without being at the wash or having security cameras. Reporting on the back side can only take you so far to know who is abusing a program or not. Hence the suggestion of a "limited" program where you are able to have a monthly
membership program, but limit it to a number of washes per month. That way you are still getting residual income, but not having customers abuse the program. And at the same time, building
loyalty. Which, at the end of the day, is what I believe all business owners want.