Holiday Gifts It's time

[Earl Weiss]

this is the time when we get the most requests for "Gift Certificates".

My current thrust is "Buy the Bunch"

I will try to attach the sign.

 

[Waxman]

Looks good!

here's my holiday promo pricing. i plan to do direct mail, as well as laminate and post at the wash in several spots!

annual contracts/52 iba washes...$334.95
half year contracts...$187.95
10 deluxe IBA washes...$79.95
5 ...............................$37.95.

detailing/interior complete w/paste wax.......$129.95.

ho ho freakin ho.

 

[rph9168]

Waxman, how about a combo pack with a detail and some washes?

 

[Axxlrod]

Earl, which wash packages are those gift certificates good for?

 

[Axxlrod]

Anybody ever use washbooks.com or nationalticket.com to have wash books made up?

I've never used wash books, but I want to, and was thinking of using one of them to make them up.

 

[Waxman]

RPH

Good idea. Had any success bundling that way for the holidays?

 

[rph9168]

We did very well with combos. One was a Combo Supreme with a complete detail, an express hand wax in six months and 24 washes. We also had one with a detail and 12 washes. If I did it again I would probably let the customer chose what they wanted in the combo and discount the hand wax(es) and wash packages rather than setting them for them..

 

[Earl Weiss]

Earl, which wash packages are those gift certificates good for?

Only the basic, Reg. Price $3.50 Mon. - Thurs, $3.75 Fri. - Sun Holidays and Day before Holidays.

 

[Chiefs]

We have several specials not just for the holidays but always. First as many of you know, we only have a one wash format - everyone gets the "Works" every time. retail price $10. We offer the following specials off of that;

- 5 Wash Book - $35 - No expiration
- 5 - 5 Wash Books - $150 - again, no expiration
Books represent about 25% of our annual gross revenue

- Monthly Cllub Card - $50 - limited to one wash per day any day for 30 days
- Club Card Jr.- $35 - limited to one wash any Mon-Thurs. for 30 days - This card also entitles customers to $2.00 if they wash on Fri.-Sun.
- VIP Membership - 52 washes for $300 plus the ability to purchase 5 wash books for $30
for the entire year.
- Frequent Washer Card - Buy 10 at the regular price and get the 11th free - These expire in 12 months - if you don't wash 10 times in 12 months, you aren't frequent.