How often do you change them in a year? Do you see signs of any breakdown or just automatically replace them? How many operating hours when you change your oil?
When I can't get desired pressure (and everything else checks out ok), I change the seals. Often, one or two show some kind of wear (such as garter springs popped out or rubber torn a bit, etc). Otherwise, they are just worn out in the sense that they no longer fit snugly enough on the plungers to make adequate pressure.
The frequency seems to vary between pumps/bays. I've done some just once and others a few times. I haven't yet decided for sure if this is dictated by bay use or other variables. My instinct tells me it is probably a combination of both.
On the 2150w's, if I have to change seals/valves, I have to remove them from the pump stand due to logistics, and they are direct drive so I replace the oil then, too, in order to avoid a mess when swapping out the bell housings. On the 310's, I change the oil if and when it gets dark...maybe once a year. Same on the 3535.
Our carwash is very busy all year round, so they get a lot of use, but I haven't kept up with operating hours.