My lighting control remodel is about a year old, so I have some observations to share.
Since credit cards account for nearly 58% of my bay revenue, one might come to the conclusion that that ratio would hold true 24 hours a day…even when the lights are on.
My
credit card logs during the past 12 months report 26 transactions between the hours of 10pm and 6am. If the
credit card/cash ratio is constant, that means I’ve had maybe 19 cash customers during those same date and time parameters. That’s a total of 45 transactions with an assumed average of $6.50 per…for an annual gross of $292.00.
The lighting control settings allow me to extinguish the lights in up to 6 bays…the bays lights on either side of the engine room operate dusk-to-dawn. During the initial 3 month monitoring period, I determined that leaving Bays 1 & 8 illuminated dusk-to-dawn had no revenue impact. After 6 months, I decided to add Bays 2 & 7 to the “off at 10pm” setting. After 9 months Bays 3 & 6 joined the overnight darkness team. The revenue produced by the two dusk-to-dawn Bays remains steady…with about two visits per month between 10pm and 6am.
Your situation may be different…and some, (including me) might be concerned about security. Fortunately, my lot, the adjacent properties, and the city’s street fixtures are brightly illuminated.
An interesting aside… During my monitoring period, two
credit card customers fired up dark bays at about 2am. I suspect they may have been impaired patrons of one of the nearby drinking establishments. All that effort to have bay timer controlled lighting…for a couple of drunks!?!