Let me know what you think about this menu.
- Thread starter APW
- Start date
Waxman
Super Moderator
i would do rainx on top wash and wax on second from top. i would list all items individually for top wash; not just: "ulimate plus xxx".
since so few people get the lower priced packages i would go higher. mine is 8,9,10 12 and 90+% get top pkg.
since so few people get the lower priced packages i would go higher. mine is 8,9,10 12 and 90+% get top pkg.
I think it is fine but I agree with Waxman about listing everything you get on the top package. I would take the Rain X out of the top package but no big deal if you don't. I think the pricing is fine for Georgia.
Waxman
Super Moderator
L
loewem
Guest
I like the idea of having the armor all on the top package and to include all the options included with the top package. I used rainx and armor all for a while and it was sold to me as though they needed to be used together for best results. I'm less clueless now than I was when I was using the rainx and armor all. Not much, but definitely less. I like the marketing 101 lesson. Makes good sense. I would vote for using the armor all on the top package based upon my experience which I'll explain.
I used rainx for a while and wasn't happy with it at all. I wanted badly to be able to market rainx at my wash and about drove the chemical rep crazy trying to get it to work well. In fact, the chemical rep sold me on the armor all (ridiculously expensive) by saying that pairing the two together would produce great results. It did, but I think it was the armor all and not the rainx producing the great results. When I used the armor all I was very impressed with the finish. A month or so after getting the armor all I tried some platinum car wash products platinumcw.com. Great results, great service, much more reasonable price so I switched. Once the armor all was gone I took the rainx and used it on the self serve side. Same poor results as on the automatic side and I tried everything I could think of to make it work. I switched to the platinum cherry clear coat/drying agent on the self serve side and the results were great, especially compared to the rainx. I wanted to market the names (rainx and armor all), but I'm more concerned about seeing great results.
An operator who's been in the business for 30 years encouraged me to try the platinum products. He doesn't have anything to gain from recommending it and the distributor let me try it for free. I swear by it. Less expensive, use less of the product and it provides great results. As good as blue coral, rainx and armor all - if not better.
Thanks for the post and responses. Not sure if my thoughts help, but this was helpful to me. Need to change my sign.
I used rainx for a while and wasn't happy with it at all. I wanted badly to be able to market rainx at my wash and about drove the chemical rep crazy trying to get it to work well. In fact, the chemical rep sold me on the armor all (ridiculously expensive) by saying that pairing the two together would produce great results. It did, but I think it was the armor all and not the rainx producing the great results. When I used the armor all I was very impressed with the finish. A month or so after getting the armor all I tried some platinum car wash products platinumcw.com. Great results, great service, much more reasonable price so I switched. Once the armor all was gone I took the rainx and used it on the self serve side. Same poor results as on the automatic side and I tried everything I could think of to make it work. I switched to the platinum cherry clear coat/drying agent on the self serve side and the results were great, especially compared to the rainx. I wanted to market the names (rainx and armor all), but I'm more concerned about seeing great results.
An operator who's been in the business for 30 years encouraged me to try the platinum products. He doesn't have anything to gain from recommending it and the distributor let me try it for free. I swear by it. Less expensive, use less of the product and it provides great results. As good as blue coral, rainx and armor all - if not better.
Thanks for the post and responses. Not sure if my thoughts help, but this was helpful to me. Need to change my sign.
tdlconceptsllc
Well-known member
Just my opinion I used AA on my Laserwash and liked it but Bodysheild puts rain-x to shame so so much better results for the same price but the extreme shine is the top wax they have to offer looks good I had the exact same sets up except Bodysheild where your applying rain x I got a buddy of mine on it he has the same set up and he is on the form. Apply extreme shine wax as a low pressure for the best results then rinse with water saver Bodysheild and the car will have a good glossy finish
A lot depends on whether you feel performance or brand name is more important. There are several better products like this on the market that are better than Armorall or RainX. You have to decide what your customers would want.
washnshine
Well-known member
Regardless of which product line you feel has better name recognition, keep in mind the "hot wax" or "carnauba wax" products are designed to create more shine and have a higher contact angle than the "rain x" or "total vehicle protectant" products. It is probably best to keep the wax product on your top package, as it is designed to be the ultimate in protection, essentially being the next generation of protection since rain x type products.
I know some brands certainly outperform others and cost vs. brand recognition vs. performance all factor in to our decisions. I'm sure some operators who only use one of these products may feel they prefer a one companies tvp over another companies wax, but within any one product line, manufacturers generally formulate and market their wax to be the "top" protection product they offer.
I know some brands certainly outperform others and cost vs. brand recognition vs. performance all factor in to our decisions. I'm sure some operators who only use one of these products may feel they prefer a one companies tvp over another companies wax, but within any one product line, manufacturers generally formulate and market their wax to be the "top" protection product they offer.
Waxman
Super Moderator
I am definitely one to try different chemicals from time to time. I was convinced of the potential for savings when i saw how my cost of goods sold dropped considerably last year. i place large soap orders with kleen rite now. they have a special this month; free shipping on orders over $750. i have been using more simoniz products because the price and value are there for me. i use pink foam conditioner and poly sealant at my wash. i keep it simple and use correct powder / foam additive in IBA, SS HP soap and foamy brush. awesome show, great cleaning, great value. you can get caught up spending thousands more than you need to on chems, IMO.
for $750 i bought enough soap for 10+ barrels of nice strong hi-ph presoak. that's pretty good. customers are happy.
for $750 i bought enough soap for 10+ barrels of nice strong hi-ph presoak. that's pretty good. customers are happy.
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loewem
Guest
washnshine
Well-known member
washnshine
Well-known member
robert roman
Bob Roman
“Is there really a need to offer Rain-X and armor all on the same top wash?”
No. The reason is there is no accumulative effect. In fact, if you apply hot wax that contains carnauba, there is no good reason to apply clearcoat or drying agent either.
As for menu “express” is generally used to convey the notion of speed or faster process.
However, as customer, I see basic wash and wet car for $6.00. Hmmmm.
$2.00 more and I get side blaster and undercarriage, clearcoat and dryer. I’d buy that.
Here, you would get $2.00 more less additional electric, water, chemical cost.
$2.00 more and I get “double” wash, tri-foam conditioner and rain-x.
Sounds like good deal. However, does double wash mean express and super wash suck? What does conditioner do? My car has paint not hair. If rain-x is complete protection does this mean clearcoat is not?
Here, you would get $2.00 more less additional electric, water and chemical (significant) cost. So, contribution margin of ultimate is less than super.
Premium is even worse. You only get $2.00 more, less $0.75 to $1.25 cost per application.
I see this with many menus. The emphasis is on price and selling products instead of service or value-added.
For example, rain-x and hot wax are designed to provide shine as well as extended protection (30 day products). The current menu leaves out 1/2 of the product’s attributes and benefits.
It seems like you are leaving a lot of money on the table.
No. The reason is there is no accumulative effect. In fact, if you apply hot wax that contains carnauba, there is no good reason to apply clearcoat or drying agent either.
As for menu “express” is generally used to convey the notion of speed or faster process.
However, as customer, I see basic wash and wet car for $6.00. Hmmmm.
$2.00 more and I get side blaster and undercarriage, clearcoat and dryer. I’d buy that.
Here, you would get $2.00 more less additional electric, water, chemical cost.
$2.00 more and I get “double” wash, tri-foam conditioner and rain-x.
Sounds like good deal. However, does double wash mean express and super wash suck? What does conditioner do? My car has paint not hair. If rain-x is complete protection does this mean clearcoat is not?
Here, you would get $2.00 more less additional electric, water and chemical (significant) cost. So, contribution margin of ultimate is less than super.
Premium is even worse. You only get $2.00 more, less $0.75 to $1.25 cost per application.
I see this with many menus. The emphasis is on price and selling products instead of service or value-added.
For example, rain-x and hot wax are designed to provide shine as well as extended protection (30 day products). The current menu leaves out 1/2 of the product’s attributes and benefits.
It seems like you are leaving a lot of money on the table.
tdlconceptsllc
Well-known member
I am telling you try Bodysheild by armorall just one time and you will throw rocks at Rain-X. Menu Looks good I have never seen a menu sign where its that simple maybe too simple. How does the customer know if there getting under carriage or dryers.
