I?m working on my marketing plan for when I open our car wash next year. I?ve decided to use direct mail using large, full color postcards. We have a total of 30,000 households within a 2.5 mile radius I?m trying to decided between these two offers?
1. I?d send 10,000 postcards per month offering $2 off our premium automatic wash. Each household would receive a postcard once every 3 months for 1 year (a total of 4 over the year).
2. I?d send 2,500 postcards per month offering a free premium automatic wash. Each household would receive only one postcard during that year.
Of the two options listed above, which do you think would drive more business? Your thoughts and opinions would be greatly appreciated. Thanks.
1. I?d send 10,000 postcards per month offering $2 off our premium automatic wash. Each household would receive a postcard once every 3 months for 1 year (a total of 4 over the year).
2. I?d send 2,500 postcards per month offering a free premium automatic wash. Each household would receive only one postcard during that year.
Of the two options listed above, which do you think would drive more business? Your thoughts and opinions would be greatly appreciated. Thanks.