smokun
Consultant - Rainmaker
If you're mobile, have you ever experimented with using a part-time week-end fixed location for growing your business. With the economy's present state, the timing has never been better.
The good thing about week-end traffic is simply that... there is more of it, so the exposure is amplified. So, when you are normally out there servicing your clientele in remote locations and your visual exposure to new potentials, a week-end " high-profile" location not only generates new business inquiries, it becomes an instant show-and-tell that promotes word-of-mouth advertising.
It might be wise to scout out a venue that will work for you... while it doesn't interfere with the property owner's business. Maybe even a mall or shopping center location (after you duke the property manager).
You might even try to piggyback on an express exterior that has a built-in supply of freshly washed vehicles. Even if you pay rent for the spot on an as-needed basis or monthly. I call that Flex-Serve Blending, when a synergy is created by 2 car-care businesses that independently feed off one another's clientele... without jeopardizing each other's income. SYNERGY!
Part of your agenda is to dispel the notion that having your car detailed is too time-consuming & inconvenient, so rapid service delivery... with style... is the name of the game. Find some "flair" and distinguish yourself!
By creating this part-time exposure, you grow your business omni-directionally; potentially opening up new markets within a given marketplace.
(continued)
www.SMOKUN.com
The good thing about week-end traffic is simply that... there is more of it, so the exposure is amplified. So, when you are normally out there servicing your clientele in remote locations and your visual exposure to new potentials, a week-end " high-profile" location not only generates new business inquiries, it becomes an instant show-and-tell that promotes word-of-mouth advertising.
It might be wise to scout out a venue that will work for you... while it doesn't interfere with the property owner's business. Maybe even a mall or shopping center location (after you duke the property manager).
You might even try to piggyback on an express exterior that has a built-in supply of freshly washed vehicles. Even if you pay rent for the spot on an as-needed basis or monthly. I call that Flex-Serve Blending, when a synergy is created by 2 car-care businesses that independently feed off one another's clientele... without jeopardizing each other's income. SYNERGY!
Part of your agenda is to dispel the notion that having your car detailed is too time-consuming & inconvenient, so rapid service delivery... with style... is the name of the game. Find some "flair" and distinguish yourself!
By creating this part-time exposure, you grow your business omni-directionally; potentially opening up new markets within a given marketplace.
(continued)
www.SMOKUN.com
