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Monthly unlimited

Sure price can influence behavior. People will cross the street here to save two cents a gallon on price of gasoline.

In fact, FHWA found when price of gasoline hit tipping point in 2006/2007 it caused a 3.5 percent drop in vehicle miles traveled and gasoline demand.

However, there are other things that influence consumer behavior.

For example, your location says PA. PA has vehicle safety inspection program. PA also has rainy and winter conditions, road salt, slush, pot holes, mud, etc. So people in PA have incentive for taking care of their vehicles.

I grew up outside of Pittsburgh and lived in PA 30 years. I always found a need to keep my cars clean and it was usually a chore to do so.

Florida has no vehicle inspect program amongst other things mentioned.

Here, you can see vehicles bobbing up and down because the shock absorbers are worn out. A lot of people also drive around with nearly bald tires and who knows what condition their brakes are in. According to AAA, about 25 percent of licensed vehicles in Florida have invalid car insurance.

Big reason is 69 percent of all jobs in Florida pay less than $20 per hour, more than 54 percent pay less than $15 per hour and the cost of living here has increased by 13 percent since recession.

I have clients all over that have large numbers of unlimited members and it works for them. On the other hand, I can’t buy unlimited in my area if I wanted to.

Ditto on technology. I alluded to this previously.

Today, innovation is mostly carwash operators asking OEM's what new things they have for them to make more money with.
 
It is critical that I know my direct costs(not including overhead), in order to price an unlimited product. Our Unlimited $9.99/mo tan program has a direct cost of $.50/visit. Our WAUW Carwash has a direct cost of $2.50/visit. I would not do an unlimited at my WAUW for $9.99.
We have observed that the unique nature of an unlimited product initially motivates joiners who will later drop out in fairly significant numbers, as they realize that they do not use the product as they thought. Also, in our lower end market, we have a fairly high dropout rate from failed drafts to the debit/credit/checking accounts. I am always amaised at how many rejects occur every month. Beware of preloaded debit cards. They will NSF at a much higer rate than checking or debit cards. They are hard to identify. We charge a $10 fee if the accounts fails to clear on the 15th of the month, which is a significant source of revenue.
 
It is critical that I know my direct costs(not including overhead), in order to price an unlimited product. Our Unlimited $9.99/mo tan program has a direct cost of $.50/visit. Our WAUW Carwash has a direct cost of $2.50/visit. I would not do an unlimited at my WAUW for $9.99.
We have observed that the unique nature of an unlimited product initially motivates joiners who will later drop out in fairly significant numbers, as they realize that they do not use the product as they thought. Also, in our lower end market, we have a fairly high dropout rate from failed drafts to the debit/credit/checking accounts. I am always amaised at how many rejects occur every month. Beware of preloaded debit cards. They will NSF at a much higer rate than checking or debit cards. They are hard to identify. We charge a $10 fee if the accounts fails to clear on the 15th of the month, which is a significant source of revenue.

So your monthly unlimited program has a contract?
 
No.It is an agreement that they agree to pay and we agree to give a service, They can cancel any time by stopping in to cancel. They cannot cancel over the phone. Only in person. Mark
 
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