New member question on pricing

[CleanCar1990]

We are lucky enough that not too many self serve wash's are around ours within 15 minute drive i know of 2 how far away do you survey when checking comp pricing and what is your average pricing on your bays and vacs

 

[washnshine]

It’s not only distance, it’s also location. Are your customers likely to go to a competitor because they are on a more traveled road, in a more desirable neighborhood etc.? To say x amount of miles or minutes isn’t always accurate - especially in a denser populated location where people can find themselves driving through many areas for work, shopping , dining etc.

 

[CleanCar1990]

That is a great point thank you i will have to take a deeper look around and see

 

[Rfreeman]

I dont care about what a competing wash is doing in terms of pricing. I focus on having the best place, good chemicals, and clean facility. In relation I charge accordingly for this. Yes some customers complain, for example "well the wash down the street is so much... " my response is always the same, "well why aren't you down there then....?" They always start washing right after that.

 

[Kimberly Berg]

I have a very clean & modern 5-bay SS. From 2020 - 2023, my wash prices were $3 for 5 minutes. When the dirty and poorly maintained SS car wash up the street from me raised their prices to match mine late 2023, I quickly raised my prices to $4 for 5 minutes. I kept the same time, to not mess with customer's washing routine. I just invested $25k in new vacuums and customers appreciate that I keep improving my wash, for them!

 

[grundmannf]

Has anyone worked with a consulting firm to help with strategic pricing to help optimize the pricing model not just marketing? Most of the firms we can find either sell equipment (and marketing services) or are like SEO marketing firms.

 

[OurTown]

Has anyone worked with a consulting firm to help with strategic pricing to help optimize the pricing model not just marketing? Most of the firms we can find either sell equipment (and marketing services) or are like SEO marketing firms.

Are you selling a service to help us figure out how much we should charge?

 

[grundmannf]

Am I selling a service? No. We are looking for a consultant that has experience in the car wash industry that can help review existing pricing model and develop pricing model that increases revenue that aligns with customers' value. I figured there must be a small firm that is focused in this area, but haven't been able to find one.

 

[Greg Pack]

Am I selling a service? No. We are looking for a consultant that has experience in the car wash industry that can help review existing pricing model and develop pricing model that increases revenue that aligns with customers' value. I figured there must be a small firm that is focused in this area, but haven't been able to find one.

See if you can find Bob Roman on Facebook He is/was a consultant but is no longer active here. This is likely him:

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