dukeofsuds
Member
For what it's worth, here's my take:
1. My philosophy on signs. Make it a quick 3 second decision, make it easy on people to decide. Lead them to what you want the consumer to concentrate on. Don't make them work. That generally means something visually that would draw me to the Best Value. Either that's color (or reverse color) or big letters.
2. Your signs are accurate, but so busy that it's hard to focus. Either text or icons. There's just so much detail that no one will read and if they do your CPH will drop. STORY: The previous owner had 2 different signs up describing the washes. 6 years. I had it for 6 months. No one read it because they would have noticed the the signs contradicted themselves on what was included.
3. I'd try to fix your 1/2 signs this way: 1. Get rid of the columns between the two washes. Buyers don't need that sign to figure out if they want a touch free or a friction. Generalize or fill in the gaps with marketing between those 2 columns if you need to so there's no need for 2 columns. I would use the new space to make certain words bigger. I'd make the $12 part visually bigger, and make the words best value more obvious. I also might adjust the colors to make the top one bright, and pick duller shades for the bottom two. There's a science and psychology here -- just like a restaurant menu, you want to figure out where you want them to look first.
4. Pricing. I'd use the new event of a new machine to go for much higher pricing as others have said. I don't know your market, tho as to what that is. As that might make you feel uncomfortable, use a lot of specials and coupon codes like on facebook or other ways of offering discounts to keep the current customers happy as they transition. From an early bird special to a Wacky Wednesday to just a $3 off coupon on Facebook. Then wean them off over time.
My $.02,
1. My philosophy on signs. Make it a quick 3 second decision, make it easy on people to decide. Lead them to what you want the consumer to concentrate on. Don't make them work. That generally means something visually that would draw me to the Best Value. Either that's color (or reverse color) or big letters.
2. Your signs are accurate, but so busy that it's hard to focus. Either text or icons. There's just so much detail that no one will read and if they do your CPH will drop. STORY: The previous owner had 2 different signs up describing the washes. 6 years. I had it for 6 months. No one read it because they would have noticed the the signs contradicted themselves on what was included.
3. I'd try to fix your 1/2 signs this way: 1. Get rid of the columns between the two washes. Buyers don't need that sign to figure out if they want a touch free or a friction. Generalize or fill in the gaps with marketing between those 2 columns if you need to so there's no need for 2 columns. I would use the new space to make certain words bigger. I'd make the $12 part visually bigger, and make the words best value more obvious. I also might adjust the colors to make the top one bright, and pick duller shades for the bottom two. There's a science and psychology here -- just like a restaurant menu, you want to figure out where you want them to look first.
4. Pricing. I'd use the new event of a new machine to go for much higher pricing as others have said. I don't know your market, tho as to what that is. As that might make you feel uncomfortable, use a lot of specials and coupon codes like on facebook or other ways of offering discounts to keep the current customers happy as they transition. From an early bird special to a Wacky Wednesday to just a $3 off coupon on Facebook. Then wean them off over time.
My $.02,
