offering a premium sealant in self serve

[washnshine]

A couple questions for those of you offering a premium sealant (rain x, weather shield, carnauba hot wax - type products in your ss)

1) Do you still offer the regular ccp/wax, or has the premium product become your only sealant product?

2) If so, are more customers using the premium product? What is the approximate percentage of each?

3) Do you dispense the premium product from the standard wand, or a foam gun?

4) Are customers aware they can use one or the other, or are they marketed in such a way that a customer could use both without feeling as thought they are applying a duplicate product?

My regular ccp foams lightly (white), so when a customer uses it, I am still getting time on the meter to apply and rinse the product.

I have room for both the regular ccp and a premium product on my meter box, so my thought is if I still offer the regular product, I'll still have the increase in usage time without the higher cost for dispensing the premium product for the customer who elects to use the regular product for whatever reason.

Any thoughts?

 

[BBE]

I would think that if you keep wax as a high pressure offering, and make your super sealant product a low pressure selection they would still both have their uses.

 

[Stuart]

I installed RX last November and did keep my cc. I do not have any percentages but still sell noticeably enough cc.
I have some customers who have commented that they use both products. My menu board states to follow the listed order of use for the best results which has RX listed and cc to be applied next.

My RX is delivered with a separate gun.
The only marketing I utilize are some banners, pennants and signage specifically stating RX onsite.

 

[soapy]

I use rain x at all locations. 3 locations use it exclusively as the only wax function and one location offers it along with a HP wax. Offering both seems to be better but the rain x has a definite following at all locations.