Wash Free of Die,
Have you tried or priced any of the other "super sealants? While the SImoniz Double Bond program seems like good
marketing, the product does not perform as well as the super sealants on the market today. It is more like a foaming clear coat protectant than a super sealant. While the Teflon name may draw attention to the product it does not do anything in the way of protection or shine. Teflon is a powder that needs to be heated to be "melted down" after which it returns to a solid state when it cools down. While RainX might cost a little more, the other super sealants cost much less than Double Bond.
Bottom line, what works for you and your customers is great. Most of the brand named products cost more than the others. In addition to the benefit of being able to use the brand names, their
marketing programs are already packaged. Spending some of the money saved by using the other brands on their own
marketing gives an operator the ability to create a program they can customize to meet their individual needs.
In either case the key is repeat business. The better the product performance the better chance of customers buying it again.
Marketing encourages them to purchase the service while performance keeps them coming back.