If you made the decision to elevate the business by adding an in-bay to exploit a market opportunity, pay yourself for the effort.
For example, consider your environment in Montana. During summer, conditions are more suitable to wash at home.
During the rest of year, your wash becomes a much more practical solution for motorist’s problems – clean, shine and protect.
For this, you can command a premium, like charging $2.00 vacuum but make time five minutes to create value added.
As for in-bay, you might expect 20% to 25% of in-bay customers to use a vacuum if you provided a free use
token at POS, maybe 10% without.
This serves several purposes; 1) free vacuum helps leverage in-bay price above average market price; 2) free vacuum helps turn some wand users to higher margin in-bay; 3)
token represents $2.00 value – customer uses later or gives to someone else; etc.