One of my competitors is sending out ads claiming super show discounts. In the ad they say that their top of the line machine normally lists for around $145,000. But wait, they are saying that during the show it will be reduced by around $45,000. This just begs a few questions.
1. Does anyone actually believe this?
2. Let's say you recently bought one of these at list. How would you feel?
3. Most companies are in business to make money. Even at the discount they are making something. At normal list, are they gouging you?
So I have a strategy. At the show I am going to say that my top of the line machine lists for $265,000. But wait, if you buy at the show I will discount it a whopping $115,000. Now that's a discount !
1. Does anyone actually believe this?
2. Let's say you recently bought one of these at list. How would you feel?
3. Most companies are in business to make money. Even at the discount they are making something. At normal list, are they gouging you?
So I have a strategy. At the show I am going to say that my top of the line machine lists for $265,000. But wait, if you buy at the show I will discount it a whopping $115,000. Now that's a discount !